How to Set Up Tiered Wholesale Pricing on Shopify (Without Custom Code)

In this article

• Does Shopify have tiered pricing built in?
• Where native Shopify B2B pricing falls short
• How to set up tiered pricing for any wholesale buyer
• How to combine tiered pricing with MOQs and net terms
• Native Shopify B2B vs. an app-based approach
• How to test tiered pricing before you launch
• Frequently asked questions

Does Shopify have tiered pricing built in?

Yes, inside Shopify's native B2B catalogs. Shopify built quantity price breaks into B2B catalogs on every plan, so merchants can set per-product quantity tiers, for example 10 or more units at $17, 25 or more at $14, inside a catalog and assign that catalog to a company profile.

When a buyer on that company profile logs in, they see the quantity pricing table directly on the product page. No app or custom code is required for this specific setup, which covers the simplest case: one company account buying more of one product. Shopify's own documentation on setting up quantity rules and volume pricing in B2B walks through the catalog steps in detail, including the rule that price break quantities must be a multiple of your set increment.

Where native Shopify B2B pricing falls short

Native quantity pricing covers one scenario well: a formally onboarded B2B company account buying larger quantities of a single SKU. Most wholesale operations need more than that.

• Company profiles only. Quantity breaks do not apply to customers who are simply tagged as wholesale, or to visitors browsing a gated catalog before they are approved.
• No cart-total tiers. You cannot discount based on total order value across a mixed cart, only per-product quantity.
• No MOQs or pack sizing tied to the same rule. Minimum order quantities and case-pack ordering sit outside the native pricing tool.
• Net terms and tax exemption are handled separately. Neither ships as part of quantity pricing, so approved accounts still need a manual process for payment terms and resale certificates.

These gaps are the reason most growing wholesale operations add an app layer rather than rely on catalogs alone.

How to set up tiered pricing for any wholesale buyer

To cover every buyer type, tagged wholesale customers, gated portal buyers, and formal B2B accounts, set up tiers at the customer-group level rather than the catalog level:

1. Define your buyer groups. Common groups are retail, wholesale, VIP, and distributor. Each group gets its own pricing logic.
2. Set the tier structure. Choose quantity breaks (10+, 25+, 50+ units), order-value breaks ($500+, $1,000+), or a flat percentage off list price per group.
3. Gate the pricing. Hide wholesale prices from anonymous visitors and reveal them only after login or approval, so retail shoppers never see wholesale rates.
4. Apply the rule through checkout. Confirm the discount reflects correctly in the cart and at checkout, not only on the product page.
5. Document the tiers internally. Sales and support teams need one source of truth for who qualifies for which tier and why.

How to combine tiered pricing with MOQs and net terms

Tiered pricing rarely works alone. Most wholesale operations pair it with a few related rules:

• MOQs and pack sizing, so a tier only unlocks once a buyer orders in the case pack or minimum quantity that matches how the product ships.
• Net terms, so approved wholesale accounts can order now and pay in 30, 60, or 90 days instead of paying at checkout.
• Tax exemption, applied automatically for verified resale accounts so buyers are not charged and refunded later.

Layering these together is what turns a discount code into an actual wholesale channel. A buyer who qualifies for tier two pricing, meets the case-pack minimum, and has approved net terms should see all three reflected before they ever reach checkout.

Native Shopify B2B vs. an app-based approach

Here is how the two approaches compare on the capabilities most wholesale operations end up needing:

If your wholesale buyers are a small number of large, formally onboarded accounts, native catalogs may be enough on their own. If you sell to a mix of tagged wholesale customers, gated portal buyers, and formal accounts, an app layer closes the gap.

How to test tiered pricing before you launch

Before turning tiers on for real buyers, run through this checklist:

1. Run the margin math at every tier. A steep discount on a low-margin SKU can turn a large order into a loss. Check your actual cost, not just list price, at the lowest tier.
2. Test as each customer group, not just as an admin. Log in as a wholesale tagged customer and as a retail customer to confirm gating and pricing both behave correctly.
3. Check the cart and checkout, not only the product page. Some setups only apply the discount on the PDP and miss it at checkout.
4. Confirm MOQs and net terms display correctly alongside the discounted price so buyers see the full picture before they commit to an order.

For more on the setup that gates pricing behind login in the first place, see our guide to setting up a gated B2B portal on Shopify. If you have not built out the rest of your wholesale channel yet, start with our walkthrough on how to set up wholesale on Shopify.

Frequently asked questions

Does Shopify have tiered pricing built in?

Yes, for B2B company profiles inside native catalogs, where merchants can set quantity price breaks per product. It does not extend to tagged wholesale customers, cart-total discounts, or general storefront visitors without an app.

Do I need Shopify Plus for tiered wholesale pricing?

No. Native B2B catalogs are available on every Shopify plan, and apps like PortalSphere add tiered pricing, gating, MOQs, and net terms on any plan as well.

Can I offer volume discounts without a formal B2B account?

Yes, with a tag or group based pricing app. This discounts by customer tag or login status rather than requiring a full B2B company profile setup for every buyer.

What is the difference between tiered pricing and a quantity break?

A quantity break is one type of tiered pricing, based on units ordered. Tiered pricing can also be based on order value, customer group, or a combination of rules layered together.

How do I stop tiered pricing from hurting my margins?

Calculate the margin at your lowest price tier before launch, using actual product cost rather than list price. If a tier is unprofitable at cost, raise the quantity threshold or narrow the discount before turning it on.